Studio Systems

       Studio systems were an aspect of vertical integration in the film industry during the time of Classical Hollywood. The studio system was the use of famous actors and actresses (stars) to promote a studios film. This was done by studios having contract with these Stars. This affected the movies that studios made because the Stars usually played the same type of character in each movie; therefore most movies done within a studio were of the same genre. An example of this would be Warner Brother’s studios producing many crime and gangster movies during the time of classical Hollywood. Many of these films Warner Brothers films featured Humphrey Bogart, were he usually played a gangster.  This studio system made it easy for movies watchers to associate Stars with certain studios and the use of Stars made for easy film promotion.